Parsons Paris – School of Fashion | Paris, France

In the summer of 2023, I moved to Paris to attend a Business of Fashion course at Parsons. Throughout the program, I worked on a variety of projects, including analyzing high-end fashion collections and studying trend forecasting. For my final project, I developed product concepts, marketing strategies, and advertising plans for Louis Vuitton’s 2023 collection, drawing inspiration from Pharrell Williams' creative vision as the brand’s new Creative Director. Below is the presentation slide my team and I presented to our professor at the end of the program, highlighting the new collection along with the supporting marketing and advertising strategies.