Strategic Communications
Over the past four years at CU Boulder, I’ve had the opportunity to study across the fields of advertising, public relations, and media. My coursework has included classes such as Consumer Insights, Brand Building, Media Planning, Strategic Communication Writing, Software & Design Application, and Social Media Strategies. Each of these classes has deepened my understanding of the communications world and helped shape my creative and strategic thinking. Below are a series of presentations, including a media plan, brand analysis, creative briefing, and brand extension project, along with a written analysis from my last semester of classes.
818 Media Plan
In the live link below, my team and I created a comprehensive media plan and strategy, including an estimated budget breakdown, call outs, intentional digital media applications, and a milestone-driven roadmap for the company’s growth.
Glossier Brand Analysis
In my analysis of Glossier’s ‘You Look Good’ campaign, I evaluated both their offline and digital media strategies, incorporating relevant statistics to support key insights and conclusions.
Rhode Creative Brief
In my analysis of Glossier’s ‘You Look Good’ campaign, I evaluated both their offline and digital media strategies, incorporating relevant statistics to support key insights and conclusions.
Trader Joe’s Brand Extension
Problem: How can Trader Joe’s successfully add a brand extension?
Solution: Trader Joe’s Community Market featuring locally made jewelry, art, pottery, and crafts.
Vail Resorts Climate Change Product Line Extension
Problem: How can Vail Resorts add a product line extension that tackles climate change?
Solution: Seed paper day passes
